Tennessee Valley Federal Credit Union is teaming up with Riverbend, WDEF News 12, and The Doubletree Hotel to present Riverbend Beach, the festival’s newest attraction. “Coming to Riverbend and going to the beach are favorite summer traditions for many families. Now you can enjoy them both at Riverbend Beach,” says W. Blake Strickland, TVFCU’s President & CEO.
Located right on Riverfront Parkway at the Walnut Street Bridge, Riverbend Beach will feature a 100-ton sand sculpture created by Team Sandtastic of Sarasota, Florida during the first six days of the festival. The sculpture will be a creative representation of the sights and sounds of Riverbend. “We’re excited to work with our partners to bring this new experience to our community,” added Strickland. To see pictures of Team Sandtastic’s creations go to www.teamsandtastic.com.
Riverbend Beach visitors can view the sculpture up close from the TVFCU’s deck or step inside their air-conditioned Mobile Experience and register to win a five-night, six-day vacation at the Hilton Melbourne Beach Oceanfront Hotel, provided by Doubletree Hotel, Chattanooga. WDEF News 12 will be broadcasting the nightly news live from Riverbend Beach and offering free souvenir beach photos that can be emailed to family and friends. Kids will enjoy the Creative Discovery Museum’s sandbox, where they can try their hand at sand sculpting or paint their own beach visor. The Team Sandtastic sculptors will also be there each night at 5:00 p.m. to offer free sand sculpting lessons.
In the movie, “Pay It Forward”, a young boy is challenged by his teacher to do something that will change the world. He decides that instead of repaying kind deeds, he will pay them forward by doing something nice for someone else. When beginning work on this project, TVFCU contacted Monteagle Sand and Gravel whose owner, Bill Ramsey, immediately caught the vision of “Riverbend Beach” and offered to donate the sand. TVFCU contacted Carlock Construction, who volunteered to remove the sand, free of charge and deliver it to the City of Chickamauga’s recreational ball fields, allowing hundreds of children and youth to benefit from “Riverbend Beach” once the festival is over. “This is another great example of local companies working together to benefit the community and it illustrates our credit union philosophy of People Helping People,” added Strickland.
This year’s Riverbend Festival is June 5-13.